website marketing

Search Engine Optimisation and Online Presence Services from Pave Graphics Aberdeen

It's one thing getting your new website up and running with your latest business information, but it's a whole different story getting it 'visible' on the internet: welcome to Search Engine Optimisation (or optimization)- the science of getting high search engine rankings.

At Pave we've done extensive research into the latest tips and tricks to get your site recognised by the search engines, such as Google, Yahoo, Alta Vista and MSN. This involves primarily optimising your website copy text and 'meta tags' with only the most relevant 'keywords' describing your business and services. However, there is much more to cracking 'the big G' - Google, the internet's most popular search engine. Our own site is testament to our skills - you may have clicked on our website after typing in some of our own relevant 'key phrases': 'website design aberdeen', 'graphic design aberdeen' etc into a search engine and finding us top of the list.

Optimising a site for you involves extensive research into popular phrases, and adding your website address into online directories such as Yell. We can also arrange an on-going contract to keep your key phrases and directory placements up-to-date, and we can also supply you with website hit statistics letting you know what's working for you.